mortgage information online

As you may know, I'm a big proponent of the information to mortgage customers, prospects and contacts. The goal is to make ourselves as someone who is always ready to help others with the mortgage information, and Knowing that we have learned.

This concept of "the" "works very well and my successes in recent years can be directly attributed to this process. If you have a strong donor, the law of reciprocity always kick in. The more that you have the more people give to you. And often what you significantly more than what you have in the first place.

So, just like your reputation as "The Mortgage Information Person" in your marketing area? The answer: An extract of information and / or an informative report at a time!

Yes, it really is that easy!

If you do not use the information you need to make the necessary changes and to help build that reputation. Here are a few areas (in no particular order) you can review and evaluate:

Advertising - If you're not with free information on a report in advertising, you can create a huge marketing mistake. By offering free information, you can use your advertising response multiples. In fact, a few options of the report can help you target a specific group of mortgage prospects.

Customer / Prospect Lists - I hope you recognize and acknowledge the usual holidays and birthdays of mailing and / or e-mail to your list. Increase your mailing frequency, by providing timely mortgage information and reports. You have a captive audience here, so use them and keep them informed. Even if they have no business with you in a short time, they will probably recommend you to their friends and colleagues who have a mortgage.

Website - Checkout your competitors. Most mortgage sites (especially to a parent company) a hundred different loan programs and very little or no information. You are trying to sell a loan product on the first visit rather than provide useful information. That is why the control of your own web site and its content is so important. They can and / or delete the relevant information at a very low cost. No web programmer is required. You can create your own articles and in the process increase your search engine rankings in your local marketing area.

Business Card - Is there room on your card to offer free information. If not, you must immediately room. Use the back of your card, if necessary. They demand that the information and forwards it to your website and sign-up (enter the permit) to get the information. Put your business card to work for you and your valuable information.

So, how long will it take before you known as the "" information guru "in your local marketing area? The answer depends on how fast you can from your information, and works for you. It's really in your hands . Make the changes that are necessary today ... and you reap the fruits of tomorrow!

Tom Domin is the author of "101 Ways to Originate Mortgages" and publisher of "Tom's Mortgage Tips" twice monthly newsletter for mortgage Mortgage Professionals. Put your mortgage career on the fast track and sign up for free http://www.MortgageMarketingToolKit.com