10 1 arm mortgage

10 1 arm mortgage
As our population ages, the elderly must be increased, and thus cash flow needs increase. The three simply go hand in hand in hand. According to a recent joint Cornell and Purdue University study, supported by the National Institute on Aging, aging mothers are almost four times as high as expected, a daughter, the role of the carer as a son when they are sick or disabled.

These mothers are also much more likely for a child to whom they are emotionally close and similar values, based on their own, report Karl Pillemer, professor of Human Development at Cornell and Purdue sociologist Jill Freier, in the magazine, "" The gerontologist ". (The Gerontologist 46:439-448 (2006) © 2006 The Gerontological Society of America to take decisions: An In-Family Study of Caregiver Selection Karl Pillemer, PhD, and J. Jill Freier, PhD)

The Marketing Message

The point in connection with the reverse mortgage (and the marketing of your Reverse Mortgage Services) is that in order to ensure the right message, you must understand your audience. We, as an industry, not only in conversation with the 62 + homeowners. We specialize in marketing and training of thousands and thousands of adult children. Although there is much more difficult (ok impossible) to buy list because of "adult children of aging parents", "our attitude, our sales pitch, and your message to convey credibility and trust.

Your audience

Nursing is a familiar problem, but it is often a woman issue. In the history of the women were nurses in our lives. As we have seen, women live longer than men on average. From beginning to end, women often care for family members young and old. Now, as our population begins the age, it is vital that we understand what lies ahead.

Even if we see increases in male supervisor all the time, the fact remains that when it comes to long-term care for our families and our spouses, women now bear the weight.

Daughters, daughters-in-law, wives, sisters, nieces, and often the role of caregiver for aging adults in the family. Anywhere in the U.S. there are women, commonly known as "the" sandwich generation ", the dual role to play in their families. They are often mothers themselves, while maintaining their own aging parents at the same time. The amount of stress and frustration are overwhelming . careers are stalled, and promotions, in order to accommodate the busy lists of their children and their parents. Even so, there is still not enough time for these women to cover all needs. A financial burden and the resultant.

Women in the U.S. also tend to marry men who are older than they are. Therefore, they are often at the end of the care for a chronically ill spouse in later years. If this happens, it is sometimes the case that all the pension funds and property are responsible for paying for long-term care of "sick" spouse, so that nothing in savings to care for "well" spouse in later life.

It is estimated that one in two women have long-term care at some point in their lives. One of three men is also the long-term care. So why are more women on services? A woman, life expectancy is still longer than the average male.

So there is your target seniors, adult children of aging parents and women.

Generating success

Do you have the right marketing message? Is your message that using the right media? They even have a marketing plan?

The most successful reverse mortgage originator understand very well that the involvement of the family is a big thing, an important consideration, and not something they try to avoid. Because elderly care needs increase, families are looking for solutions. You may have the solution. If your community trusts and believes that a credible professional, the business will be reflected in your lap with very little effort. Establishing that level of credibility and trust takes time. Start a new marketing plan to know who your audience is true, and move forward from there.

For more information and free Amazing Senior Service Marketing eZine, please go to http://www.ultimateseniorservice.com or http://www.marketingmyseniorservice.com