40 year mortgage companies

The other day I was contacted by an ailing mortgage broker who complains that the times are hard in its industry.

He feels the pain because it has plummeted, that the top performers on the sales team on the ground. Reeling from the roller coaster, he is desperate for a quick and proven way to maintain its equilibrium.

He suspects the answer to "cold calling", especially now that the abundance of inbound leads were pressed into a trickle by rising interest rates and a cooling housing market.

He will have no argument from me. I firmly believe outbound prospecting by phone is the salvation of all, especially if they live since the fat content of the country from year to year. It is the only proven sales and marketing medium that you control 100%

Think about it.

Advertisements in newspapers and you are not only competing with rival ads, but you pay for the privilege. I counted no less than 5 different mortgage brokers advertising per hour on KLSX radio about a month.

Who can read of that amount and his message heard?

If you can not control interest rates or the housing market, or your competitors' advertising deep pockets, and all of them seem allied against you, you simply have no other choice than to be much more aggressive and sophisticated about how to promote.

The quickest, cheapest, MOST interactive real-time sales developed for each medium is the telephone. When the Dot Com boom and bust has taught us something about bubbles, it is this:

"Field of Dreams" aside, IF YOU BUILD IT THEY STILL CAN NOT COME!

We must go to them.

There is simply no future for passivity in ever more areas, today.

Speaking of fields and cultivation, it is not the Bible, which says that seven fat years are inevitable, followed by seven lean?

You can not wait for a harvest in the best case is too weak and insufficient. If the action against you, you must also ensure that small plot of land, which you so well fed, and now venture forth, and a hunter.

When times are fat, cultivate. When times are lean, Hunt.

The best way to do this is by phone. Do not hesitate.

Reach Out & Sell Someone ® NOW!

Dr. Gary S. Goodman is the bestselling author of 12 books and more than a thousand articles. His seminars and training programs are sponsored internationally and he is a top-rated faculty member in more than 40 universities, including UCLA Extension, where he has taught since 1999. Dynamic, experienced, and lots of fun, Gary brings more than two decades of solid experience and advice on the table, together with the best academic preparation and credentials in the area and training of the industry. Holder of five degrees, including a Ph.D. from the Annenberg School for Communication at USC, an MBA from the Peter F. Drucker School of Management, and a law degree from Loyola, his clients include several Fortune 1000 companies with successful family businesses and operated firms across America. Much more than a "Talking Head" Gary is a start, that you enjoy working with and putting to use. He can be reached at: gary@customersatisfaction.com